Jack River Leads The Charge For Australian Music

You may soon hear more Australian music played in public spaces due to an initiative kick-started by our very own Jack River.

The multi-instrumentalist indie-pop artist from Forster (real name Holly Rankin) has a successful debut album, and continues to record new music, although she really grabbed the nation’s attention just recently when she publicly challenged Channel 7’s coverage of the Tokyo Olympics, and it’s choices in music during the coverage.

Channel Seven host Edwina Bartholomew and Channel Nine’s Karl Stefanovic then climbed on board, as River’s post went viral among Australian musicians. For the remainder of the Olympic tv coverage, the music was suddenly all homegrown.

Leading the charge: Jack River is the driving force for more exposure to Australian music.

The global pandemic has wreaked havoc with the Australian music industry over the past 18 months, leaving muso’s seeking new ways to have their voices heard. Hopefully the plan to have more Australian music played in supermarkets and stores will lead to an increase in royalties and exposure for the struggling industry.

To learn more about the “Our Soundtrack Our Stories” campaign, and to find ways you can support homegrown talent, visit

https://www.aria.com.au/our-soundtrack-our-story

To support our own Indie artist extraordinaire, and to hear her new EP, visit

https://www.jackrivermusic.com/

Written by Jayce Flaxman.